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  • AI Gold Rush

    Published: March 2023

    Project Overview

    Front-end marketing needed a spark in sales coming off of 2022 lows.

     

    AI Gold Rush was a front-end marketing campaign designed with the intent to jumpstart sales by appealing to investors who might be interested in the growing Artificial Intelligence boom.

    Solution

    Through research, I created a marketing idea around the growing AI boom. I called it, "AI Gold Rush."

     

    Gaining inspiration for old-school white-slide marketing presentations, I wrote, designed, and produced this marketing campaign. 

    Role

    Lead Copywriter

     

    I reserached and created the concept, wrote the script, produced the VSL (including the voice over), and I wrote all sales copy to our Special Offers audience.

    Result

    This was the best-performing front-end campaign from mid-2023 through 2024. (It's still running.) It grossed upwards of $2.5M and counting -- and most importantly, reignited front-end marketing sales.

     

    Margin = 52.21%

    ME's = 6,210

    Ecaps = 148,763

    Sales = $2.6 Million to date.

     

    *As of 5/31/24

  • Click here to read the script.

Email: kael.dixon@gmail.com

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