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      • AI Gold Rush

        Published: March 2023

        Project Overview

        Front-end marketing needed a spark in sales coming off of 2022 lows.

         

        AI Gold Rush was a front-end marketing campaign designed with the intent to jumpstart sales by appealing to investors who might be interested in the growing Artificial Intelligence boom.

        Solution

        Through research, I created a marketing idea around the growing AI boom. I called it, "AI Gold Rush."

         

        Gaining inspiration for old-school white-slide marketing presentations, I wrote, designed, and produced this marketing campaign. 

        Role

        Lead Copywriter

         

        I reserached and created the concept, wrote the script, produced the VSL (including the voice over), and I wrote all sales copy to our Special Offers audience.

        Result

        This was the best-performing front-end campaign from mid-2023 through 2024. (It's still running.) It grossed upwards of $2.5M and counting -- and most importantly, reignited front-end marketing sales.

         

        Margin = 52.21%

        ME's = 6,210

        Ecaps = 148,763

        Sales = $2.6 Million to date.

         

        *As of 5/31/24

      • Click here to read the script.

      Email: kael.dixon@gmail.com

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