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          • AI Gold Rush

            Published: March 2023

            Project Overview

            Front-end marketing needed a spark in sales coming off of 2022 lows.

             

            AI Gold Rush was a front-end marketing campaign designed with the intent to jumpstart sales by appealing to investors who might be interested in the growing Artificial Intelligence boom.

            Solution

            Through research, I created a marketing idea around the growing AI boom. I called it, "AI Gold Rush."

             

            Gaining inspiration for old-school white-slide marketing presentations, I wrote, designed, and produced this marketing campaign. 

            Role

            Lead Copywriter

             

            I reserached and created the concept, wrote the script, produced the VSL (including the voice over), and I wrote all sales copy to our Special Offers audience.

            Result

            This was the best-performing front-end campaign from mid-2023 through 2024. (It's still running.) It grossed upwards of $2.5M and counting -- and most importantly, reignited front-end marketing sales.

             

            Margin = 52.21%

            ME's = 6,210

            Ecaps = 148,763

            Sales = $2.6 Million to date.

             

            *As of 5/31/24

          • Click here to read the script.

          Email: kael.dixon@gmail.com

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