AI's Invisible Goldmines was a front-end marketing campaign designed to appeal to AI enthusiasts by targeting a new niche -- hyperscale data centers.

In addition to testing on the front-end, I also created copy and a marketing video to test on Always On to upsell EPIC.

Piggybacking off of "AI Gold Rush," I created a new hook by teasing hyperscale data centers.

To date, this campaign is showing strength in both external and internal marketing audiences (SO).

Lead Copywriter

I researched and created the concept, wrote the script, and directed the VSL too. I also wrote all sales copy as well.

In less than 30 days after launch, this promo beat AOX control by 20%. (It beat order rate and revenue per click.)

It was the first new AI ad funnel winner in months. Also, in a one-day SO event sale, this promo:

• Accounted for 10% of monthly sales.
• Crushed average order rate by 50%.
• The average smiley score was 74.52% -- beating the monthly average by 21%.

Margin: 59.6%

MEs (90 days) = 950

Ecaps = 19,666

Sales = $400,635

*As of 5/31/2024