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  • iBonds

    Published: May 2022

    Project Overview

    In May 2022, inflation spiked to the highest it's been since 1981 -- 8.62%. Investors were worried.

    Solution

    I created this front-end campaign to help investors earn as much money as possible with runaway inflation.

    It was tricky to find a way to position bonds to stock investors, but I made it work.

    "A savvy investor's hidden gem." I found a way to tout the benefits of parking their money in iBonds while selling our Stock Advisor service.

    Role

    Lead Copywriter

    I created the concept, wrote the advertorial, created sales ads, and wrote all sales emails.

    Result

    • Margin: +80%
    • Crushed average order rate by 50%
    • Ecaps = 8,666
    • Sales = $300,635+
  • ad creative

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    Are I bonds good investments? We think so.

Email: kael.dixon@gmail.com

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