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      • iBonds

        Published: May 2022

        Project Overview

        In May 2022, inflation spiked to the highest it's been since 1981 -- 8.62%. Investors were worried.

        Solution

        I created this front-end campaign to help investors earn as much money as possible with runaway inflation.

        It was tricky to find a way to position bonds to stock investors, but I made it work.

        "A savvy investor's hidden gem." I found a way to tout the benefits of parking their money in iBonds while selling our Stock Advisor service.

        Role

        Lead Copywriter

        I created the concept, wrote the advertorial, created sales ads, and wrote all sales emails.

        Result

        • Margin: +80%
        • Crushed average order rate by 50%
        • Ecaps = 8,666
        • Sales = $300,635+
      • ad creative

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        Are I bonds good investments? We think so.

      Email: kael.dixon@gmail.com

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