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iBonds
Published: May 2022
Project Overview
In May 2022, inflation spiked to the highest it's been since 1981 -- 8.62%. Investors were worried.
Solution
I created this front-end campaign to help investors earn as much money as possible with runaway inflation.
It was tricky to find a way to position bonds to stock investors, but I made it work.
"A savvy investor's hidden gem." I found a way to tout the benefits of parking their money in iBonds while selling our Stock Advisor service.
Role
Lead Copywriter
I created the concept, wrote the advertorial, created sales ads, and wrote all sales emails.
Result
- Margin: +80%
- Crushed average order rate by 50%
- Ecaps = 8,666
- Sales = $300,635+
ad creative
Are I bonds good investments? We think so.
Email: kael.dixon@gmail.com